Paskett PR triumph at East Midlands Chamber Business Awards
Paskett PR, based at Friar Gate Studios, have won the ‘Marketing Campaign of the Year’ Award at the East Midlands Chamber Derbyshire Business Awards 2018.
The award recognised the integral role Paskett played in promoting the record-breaking gold medal-winning garden for Hillier Nurseries at the RHS Chelsea Flower Show.
The campaign, called the Memory Tree, formed part of Hillier’s exhibit and allowed visitors to the world’s most famous flower show to become part of RHS Chelsea history.
As part of the campaign, Paskett invited celebrities and members of the public to leave their most-treasured gardening memories in a special memory book and on tags which were then hung on the tree.
Gardening legend Alan Titchmarsh MBE VMH DL was the first to leave his memory, and other stars included Joanna Lumley, Dame Judi Dench, Carol Klein, Anton Du Beke, Nigel Slater, Chris Evans, Matt Baker, Alex Jones, Jo Whiley, Piers Morgan, Nigel Havers and Cerys Matthews.
The East Midlands Chamber Business Awards recognises the brilliant work of businesses in the Derbyshire, Nottinghamshire and Leicestershire regions.
Account director Holly Daulby commented on the award win:
“We are thrilled that the Memory Tree has been recognised at these awards. It was great to see our idea come to life with so many famous faces getting involved!”
Celebrities left their memories on copper tags which were auctioned off, with all proceeds going to Hillier’s charity partner, Wessex Cancer Trust.
Account director Holly Daulby at RHS Chelsea